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Blog Archives – Page 6 of 14 –

Mourning in America: The Sad Finale for the Colbert Nation.

October 13, 2014 |

Yes, it’s true.  December 18th marks the final show for our favorite faux-pundit, Stephen Colbert. As most know, he’s moving on to take over Letterman’s Late Show slot. We will miss the brilliant satire this side of Swift and the … Read More

The Office. Modern Family. And talking right at the camera.

September 8, 2014 |

Is the ‘interview style’ made popular this decade finding it’s way into ads incessantly? Cheerios recently launched a campaign for their new Peanut Butter Cheerios geared towards Dads.

[check it out here]

Woah. Deja Vu right? You’ve seen this … Read More

Coke Unscrewed : Successes and Challenges of Coke’s Experimental Marketing

August 4, 2014 |

Campaign: 2nd Lives 2nd Lives

This poignant idea addressed concerns on all consumers’ minds, while adding a fun twist. Although making 16 fun add-ons out of a coke bottle may not be significantly addressing environmental issues of plastic bottles, kudos … Read More

Branded Twitter, Done Right

July 2, 2014 |

Navigating the Twittosphere can be a daunting for brands with internet troll harassment and unhappy customers hashtaggin’ displeasure. But social media is an integral part of branding now — so impossible to ignore. The key is doing it in a … Read More

Talent borrows, Genius Steals

November 22, 2013 |

The creative process is often a function of taking that which exists and redefining, reinventing, or even downright stealing to get to a ‘new work.’

Apple wasn’t the first MP3 player, but they made one far more user friendly. And … Read More

Branding Belief

October 18, 2013 |

Banksy, London’s celebrated graffiti artist, is romping through the land of tagging, NYC, as a resident artist this month. Like most graffiti artists, Banksy stays anonymous, hiding his identity from the public even as he exposes his art on public … Read More

An Agency That Produces

July 11, 2013 |

For a long time, we at Bandwidth have put our money not into RFPs or blind pitches, but into product.

We’ve felt the agency that believes in its ability to gain awareness and drive sales should try their hand … Read More

Guest Blog — Impact of weather on brand sales and image

February 27, 2013 |

Today’s post is by guest blogger Ben Disanti.

Whenever conversations involving weather and sales happen (and hopefully that isn’t that often – as it may mean you are working too much), the focus always seems to be on the negative … Read More

Nest Intentions

February 11, 2013 |

We’ve marveled for a while at an innovative thermostat called Nest, designed by the creator of the iPod. Sleek device, design is in the forefront, which rarely happens in our bean-counter-led corporate world. But bottom line, it’s a smart innovation.

Read More

LESSONS FROM THE BOTTOM OF THE CUP

October 18, 2012 |

We’re not talking “in vino veritas” — we’re talking the Ryder Cup.

In its aftermath, let’s revisit the 19th hole and look at the note US captain Davis Love penned after final day defeat was snatched from the jaws of … Read More