Blog Archives –

More Choices, More Problems

April 12, 2021 |

We all face hundreds of choices daily. Some as small as what cereal to buy, and some as large as where to live. Interestingly, it’s not choice alone, but the number of options to choose from that has the most … Read More

The Thrill and Threat of Unconscious Brand Recognition

January 28, 2021 |

Kraft Heinz Canada anonymously asked people to draw ketchup, and most people drew the classic Heinz bottle from memory. Read More

What seemed like YEARS in review

December 15, 2020 |

This was a year like no other, right? So the common digitally-pushed year-end review should be like no other, too…? Read More

Quarantine Projects In a Bubble

October 14, 2020 |

Yes, the mega-entertainer, mega-prolific producer, mega-housedress-wearing, Gramma-acting Tyler Perry. It’s worth digging into. Read More

Anti-Social Media

September 23, 2020 |

A decade+ in, the cracks are starting to show, socially. And it’s notable how some tech insiders who’ve jumped outside are now sounding the alarm about how the platforms they helped create can actually harm us. Read More


August 5, 2020 |

We discuss some of the unforeseen penalties working from home has created and how to create solutions to get through the hurdles it created.Read More

How Do Different Age Groups Search C-19? OK, Boomer

April 30, 2020 |

A Global Web Index study, beautifully illustrated by Visual Capitalist, lays out all age groups in media consumption tracking and info gathering.
Read More

We’ve been on Social Media for 10 years straight…

April 8, 2020 |

Ten years ago, this past month, we wrote a blog on social media. Now, we thought we’d update it, especially since our old blog was resurfaced by BroadbandSearch, who wrote a piece with some great quant updates.   Twenty years … Read More

Automaking on the Road to Unremarkable?

March 23, 2020 |

The car market has long been one of big brands. In fact, until recently, the automakers were consistently topping in the list of ad-dollars spent.

As younger consumers come into the market though, vehicles don’t have the same pull today, … Read More

It’s Big Game Time

January 23, 2020 |

Yes, we’re coming up on that hallowed, professional FootBall Bowl.   And this year it will be the battle of the titans — well, no, not the Titans. They lost.   But both will be ready to rip it up … Read More