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28 Jan '21

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The Thrill and Threat of Unconscious Brand Recognition

French fries have only one best friend 

Quick, think of tomato ketchup. What pops into your head? Red bottle and white top? And the classic label that says Heinz, right?    Kraft Heinz Canada anonymously asked people to … Read More

15 Dec '20

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What seemed like YEARS in review

This was a year like no other, right? So the common digitally-pushed year-end review should be like no other, too…? Read More

14 Oct '20

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Quarantine Projects In a Bubble

Atlanta’s Tyler Perry Studios Heard about Tyler Perry’s tale of TV production throughout COVID? Yes, the mega-entertainer, mega-prolific producer, mega-housedress-wearing, Gramma-acting Tyler Perry. It’s worth digging into.   Tyler Perry Studios is a 330-acre studio and production facility started in 2015, and … Read More

23 Sep '20

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Anti-Social Media

Most of us lose hours, nay, days on Instagram, Youtube, Twitter — Facebook pictures of your friends’ new baby, anyone? 

But a decade+ in, the cracks are starting to show, socially. And it’s notable how some tech insiders who’ve jumped outside … Read More

05 Aug '20

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IS WFH NSFW?

Interesting, Forbes article from a while back on the unforeseen ‘penalties’ of  work from home situations for those with more difficult setups.

As pointed out here

  • Homes with kids elicit sympathy — while those who have none … Read More
30 Apr '20

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How Do Different Age Groups Search C-19? OK, Boomer

So there’s ANOTHER way Boomers are different from everyone: notable media consumption variance during these lock-down days

A Global Web Index study, beautifully illustrated by Visual Capitalist, lays out all age groups in media consumption tracking and info gathering.Getting … Read More

08 Apr '20

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We’ve been on Social Media for 10 years straight…

Ten years ago, this past month, we wrote a blog on social media. Now, we thought we’d update it, especially since our old blog was resurfaced by BroadbandSearch, who wrote a piece with some great quant updates.   Twenty years … Read More

23 Mar '20

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Automaking on the Road to Unremarkable?

The car market has long been one of big brands. In fact, until recently, the automakers were consistently topping in the list of ad-dollars spent.

As younger consumers come into the market though, vehicles don’t have the same pull today, … Read More

23 Jan '20

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It’s Big Game Time

Yes, we’re coming up on that hallowed, professional FootBall Bowl.   And this year it will be the battle of the titans — well, no, not the Titans. They lost.   But both will be ready to rip it up … Read More

01 Oct '19

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Instagram’s New Explore Ads Work Hard For The Money

Social media is reaching a tipping point in posts overrun by ads and sponsored content.  Users are continually being directed away from personal photo feeds and towards other social network aspects.

#annoyed.   

Now Instagram announced that they would incorporate … Read More