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12 Apr '21

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More Choices, More Problems

We all face hundreds of choices daily. Some as small as what cereal to buy, and some as large as where to live. Interestingly, it’s not choice alone, but the number of options to choose from that has the most … Read More

28 Jan '21

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The Thrill and Threat of Unconscious Brand Recognition

Kraft Heinz Canada anonymously asked people to draw ketchup, and most people drew the classic Heinz bottle from memory. Read More

15 Dec '20

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What seemed like YEARS in review

This was a year like no other, right? So the common digitally-pushed year-end review should be like no other, too…? Read More

14 Oct '20

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Quarantine Projects In a Bubble

Yes, the mega-entertainer, mega-prolific producer, mega-housedress-wearing, Gramma-acting Tyler Perry. It’s worth digging into. Read More

23 Sep '20

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Anti-Social Media

A decade+ in, the cracks are starting to show, socially. And it’s notable how some tech insiders who’ve jumped outside are now sounding the alarm about how the platforms they helped create can actually harm us. Read More

05 Aug '20

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IS WFH NSFW?

We discuss some of the unforeseen penalties working from home has created and how to create solutions to get through the hurdles it created.Read More

30 Apr '20

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How Do Different Age Groups Search C-19? OK, Boomer

A Global Web Index study, beautifully illustrated by Visual Capitalist, lays out all age groups in media consumption tracking and info gathering.
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08 Apr '20

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We’ve been on Social Media for 10 years straight…

Ten years ago, this past month, we wrote a blog on social media. Now, we thought we’d update it, especially since our old blog was resurfaced by BroadbandSearch, who wrote a piece with some great quant updates.   Twenty years … Read More

23 Mar '20

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Automaking on the Road to Unremarkable?

The car market has long been one of big brands. In fact, until recently, the automakers were consistently topping in the list of ad-dollars spent.

As younger consumers come into the market though, vehicles don’t have the same pull today, … Read More

23 Jan '20

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It’s Big Game Time

Yes, we’re coming up on that hallowed, professional FootBall Bowl.   And this year it will be the battle of the titans — well, no, not the Titans. They lost.   But both will be ready to rip it up … Read More