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Blog Archives - Bandwidth Marketing



01 Oct '19

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Instagram’s New Explore Ads Work Hard For The Money

Social media is reaching a tipping point in posts overrun by ads and sponsored content.  Users are continually being directed away from personal photo feeds and towards other social network aspects.

#annoyed.   

Now Instagram announced that they would incorporate … Read More

05 Sep '19

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The Whole Tooth & Nothing But the Tooth

Tech has invaded all aspects of our lives to create savvy shortcuts. We’ve seen company’s reinvent industries to be customer-focused, and there’s an app for almost everything. But up until now, the dental industry hadn’t really put their money … Read More

22 Jul '19

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Now That’s #Humorous!

As memes and comedic posts have taken over social media in these recent, turbulent times, brands have taken advantage of the new generation’s taste for humor through marketing innovations on Twitter, Instagram and other networks. With witty comebacks and … Read More

Faux-Fashion Foot Forward

What’s a brand worth?  When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More

New Year, New Platform

At the end of 2018, Vine co-founder Dom Hofmann announced his new video-looping app, Byte. When Vine was acquired by Twitter in 2012, it had over 200 million active users. Twitter eventually shut down the app in 2016, after … Read More

Influencers Are Just Like You…Or Are They?

Influencer marketing is all the rage right now, but is it becoming less authentic?

In September, influencer agency Village Marketing created a Soho penthouse “studio” for influencers to rent out. The idea is simple enough- the invite only … Read More

Instagram to InstaGrat – Gen Z Myth?

Gen Z shoppers, defined in many corners as age 23 and under, want instant gratification — they want everything now!

Or do they? A recent study suggests THAT definition from many corners may be off.

A survey … Read More

17 Apr '18

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Alexa, Remind me to Worry about Alexa

Doorbell rings.  You answer. Amazon delivery.  With a package. And inside? A box of detergent. You wonder, aloud, “I don’t remember ordering detergent from Amazon….” Behind you, Amazon Alexa glows, answering “I ordered it. You were running low.” According … Read More

29 Mar '18

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Ballplayer Comedians

Athletic superstars have always been the darlings of advertisers, being a sure fire way to promote awareness of their products and get people to listen. But Saturday Night Live-esque skits with professional athletes to promote an upcoming season are … Read More

23 Feb '18

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Fake it Like You Make It

We overheard someone say to their employee that the review found online by their company was fake.  But how did he know it was fake? He made it himself.

He was the owner.

This got us thinking … Read More