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Bandwidth Process

Our base approach below drives strategic and creative thinking that ensures we deliver against goals. Every engagement is customized, so steps may be truncated or added back, depending on need/flow with a client partner.

Project Planning

Client/Agency aligns to tightly define business objective for marketing & focused deliverables

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Discovery

Review objectives, brand, research, competitive inputs and opportunity areas brand can own – establish KPIs/ metrics

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Clarification

Define/determine key constituencies and most impactful brand leverage points with primary or secondary data

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Foundation

Develop tactical go-to market plan (how to reach) and insight-driven concept (what to show) to guide creative thinking

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Development

Bring to life key creative elements, and co-develop framework regarding rollout & possible testing – then further execute against overall plan

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Optimization

Review stakeholder and constituency feedback, KPIs, etc., for project improvement; set up dashboard if desired

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