Bandwidth Process

Our base approach below drives strategic and creative thinking that ensures we deliver against goals. Every engagement is customized, so steps may be truncated or added back, depending on need/flow with a client partner.

We bring big agency experience and a background in big brands to a boutique that’s nimble and consultative. Our process gets customized to maximize efficiency and get to innovative solutions for each client partner.

Project Planning

Client/Agency aligns to tightly define business objective for marketing & focused deliverables

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Review objectives, brand, research, competitive inputs and opportunity areas brand can own – establish KPIs/ metrics

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Define/determine key constituencies and most impactful brand leverage points with primary or secondary data

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Develop tactical go-to market plan (how to reach) and insight-driven concept (what to show) to guide creative thinking

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Bring to life key creative elements, and co-develop framework regarding rollout & possible testing – then further execute against overall plan

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Review stakeholder and constituency feedback, KPIs, etc., for project improvement; set up dashboard if desired

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