We bring big agency experience and a background in big brands to a boutique that’s nimble and consultative. Our process gets customized to maximize efficiency and get to innovative solutions for each client partner.
Client/Agency aligns to tightly define business objective for marketing & focused deliverables
Review objectives, brand, research, competitive inputs and opportunity areas brand can own – establish KPIs/ metrics
Define/determine key constituencies and most impactful brand leverage points with primary or secondary data
Develop tactical go-to market plan (how to reach) and insight-driven concept (what to show) to guide creative thinking
Bring to life key creative elements, and co-develop framework regarding rollout & possible testing – then further execute against overall plan
Review stakeholder and constituency feedback, KPIs, etc., for project improvement; set up dashboard if desired