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Instagram’s New Explore Ads Work Hard For The Money

October 1, 2019 | BWM

Social media is reaching a tipping point in posts overrun by ads and sponsored content.  Users are continually being directed away from personal photo feeds and towards other social network aspects.

#annoyed.   

Now Instagram announced that they would incorporate … Read More

The Whole Tooth & Nothing But the Tooth

September 5, 2019 | BWM

Tech has invaded all aspects of our lives to create savvy shortcuts. We’ve seen company’s reinvent industries to be customer-focused, and there’s an app for almost everything. But up until now, the dental industry hadn’t really put their money … Read More

Now That’s #Humorous!

July 22, 2019 | BWM

As memes and comedic posts have taken over social media in these recent, turbulent times, brands have taken advantage of the new generation’s taste for humor through marketing innovations on Twitter, Instagram and other networks. With witty comebacks and … Read More

Faux-Fashion Foot Forward

February 11, 2019 | Shelby Bricker

What’s a brand worth?  When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More

New Year, New Platform

January 2, 2019 | Shelby Bricker

At the end of 2018, Vine co-founder Dom Hofmann announced his new video-looping app, Byte. When Vine was acquired by Twitter in 2012, it had over 200 million active users. Twitter eventually shut down the app in 2016, after … Read More

Influencers Are Just Like You…Or Are They?

November 8, 2018 | Shelby Bricker

Influencer marketing is all the rage right now, but is it becoming less authentic?

In September, influencer agency Village Marketing created a Soho penthouse “studio” for influencers to rent out. The idea is simple enough- the invite only … Read More