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The Thrill and Threat of Unconscious Brand Recognition

January 28, 2021 | BWM

French fries have only one best friend 

Quick, think of tomato ketchup. What pops into your head? Red bottle and white top? And the classic label that says Heinz, right?    Kraft Heinz Canada anonymously asked people to … Read More

What seemed like YEARS in review

December 15, 2020 | BWM

This was a year like no other, right? So the common digitally-pushed year-end review should be like no other, too…? Read More

Quarantine Projects In a Bubble

October 14, 2020 | BWM

Atlanta’s Tyler Perry Studios Heard about Tyler Perry’s tale of TV production throughout COVID? Yes, the mega-entertainer, mega-prolific producer, mega-housedress-wearing, Gramma-acting Tyler Perry. It’s worth digging into.   Tyler Perry Studios is a 330-acre studio and production facility started in 2015, and … Read More

Anti-Social Media

September 23, 2020 | BWM

Most of us lose hours, nay, days on Instagram, Youtube, Twitter — Facebook pictures of your friends’ new baby, anyone? 

But a decade+ in, the cracks are starting to show, socially. And it’s notable how some tech insiders who’ve jumped outside … Read More

IS WFH NSFW?

August 5, 2020 | BWM

Interesting, Forbes article from a while back on the unforeseen ‘penalties’ of  work from home situations for those with more difficult setups.

As pointed out here

  • Homes with kids elicit sympathy — while those who have none … Read More

How Do Different Age Groups Search C-19? OK, Boomer

April 30, 2020 | BWM

So there’s ANOTHER way Boomers are different from everyone: notable media consumption variance during these lock-down days

A Global Web Index study, beautifully illustrated by Visual Capitalist, lays out all age groups in media consumption tracking and info gathering.Getting … Read More