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Now That’s #Humorous!

July 22, 2019 | BWM

 

As memes and comedic posts have taken over social media in these recent, turbulent times, brands have taken advantage of the new generation’s taste for humor through marketing innovations on Twitter, Instagram and other networks. With witty comebacks … Read More

Faux-Fashion Foot Forward

February 11, 2019 | Shelby Bricker

What’s a brand worth?  When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More

New Year, New Platform

January 2, 2019 | Shelby Bricker

At the end of 2018, Vine co-founder Dom Hofmann announced his new video-looping app, Byte. When Vine was acquired by Twitter in 2012, it had over 200 million active users. Twitter eventually shut down the app in 2016, after … Read More

Influencers Are Just Like You…Or Are They?

November 8, 2018 | Shelby Bricker

Influencer marketing is all the rage right now, but is it becoming less authentic?

In September, influencer agency Village Marketing created a Soho penthouse “studio” for influencers to rent out. The idea is simple enough- the invite only … Read More

Instagram to InstaGrat – Gen Z Myth?

June 22, 2018 | Shelby Bricker

Gen Z shoppers, defined in many corners as age 23 and under, want instant gratification — they want everything now!

Or do they? A recent study suggests THAT definition from many corners may be off.

A survey … Read More

Alexa, Remind me to Worry about Alexa

April 17, 2018 | Whitney

Doorbell rings.  You answer. Amazon delivery.  With a package. And inside? A box of detergent. You wonder, aloud, “I don’t remember ordering detergent from Amazon….” Behind you, Amazon Alexa glows, answering “I ordered it. You were running low.” According … Read More