Image
Top
Navigation

Thoughts

The Latest Bandwidth Bits

Automaking on the Road to Unremarkable?

March 23, 2020 | BWM

The car market has long been one of big brands. In fact, until recently, the automakers were consistently topping in the list of ad-dollars spent.

As younger consumers come into the market though, vehicles don’t have the same pull today, … Read More

It’s Big Game Time

January 23, 2020 | BWM

Yes, we’re coming up on that hallowed, professional FootBall Bowl.   And this year it will be the battle of the titans — well, no, not the Titans.  They lost.   But both will be ready to rip it up … Read More

Instagram’s New Explore Ads Work Hard For The Money

October 1, 2019 | BWM

Social media is reaching a tipping point in posts overrun by ads and sponsored content.  Users are continually being directed away from personal photo feeds and towards other social network aspects.

#annoyed.   

Now Instagram announced that they would incorporate … Read More

The Whole Tooth & Nothing But the Tooth

September 5, 2019 | BWM

Tech has invaded all aspects of our lives to create savvy shortcuts. We’ve seen company’s reinvent industries to be customer-focused, and there’s an app for almost everything. But up until now, the dental industry hadn’t really put their money … Read More

Now That’s #Humorous!

July 22, 2019 | BWM

As memes and comedic posts have taken over social media in these recent, turbulent times, brands have taken advantage of the new generation’s taste for humor through marketing innovations on Twitter, Instagram and other networks. With witty comebacks and … Read More

Faux-Fashion Foot Forward

February 11, 2019 | Shelby Bricker

What’s a brand worth?  When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More