What’s a brand worth? When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More
At the end of 2018, Vine co-founder Dom Hofmann announced his new video-looping app, Byte. When Vine was acquired by Twitter in 2012, it had over 200 million active users. Twitter eventually shut down the app in 2016, after … Read More
Influencer marketing is all the rage right now, but is it becoming less authentic?
In September, influencer agency Village Marketing created a Soho penthouse “studio” for influencers to rent out. The idea is simple enough- the invite only … Read More
Gen Z shoppers, defined in many corners as age 23 and under, want instant gratification — they want everything now!
Or do they? A recent study suggests THAT definition from many corners may be off.
A survey … Read More
Doorbell rings. You answer. Amazon delivery. With a package. And inside? A box of detergent. You wonder, aloud, “I don’t remember ordering detergent from Amazon….” Behind you, Amazon Alexa glows, answering “I ordered it. You were running low.” According … Read More
Athletic superstars have always been the darlings of advertisers, being a sure fire way to promote awareness of their products and get people to listen. But Saturday Night Live-esque skits with professional athletes to promote an upcoming season are … Read More
