Blog Archives – Page 3 of 14 –

Sound good enough to buy?

January 16, 2018 |

Sirens: worried.

Screams: scared.

Ice Cream Truck: excitement

…if you’re a kid

Those sounds cause feelings.  Marketers are starting to use these sounds and the emotions that come with them to their advantage — to leverage more senses, and … Read More

Bandwidth Marketing Named a Global Leader in Direct Marketing

December 6, 2017 |

Last week, B2B research firm Clutch announced Bandwidth Marketing’s inclusion in their top 15 Global Leaders in direct marketing. The announcement, which lasted a full week, featured over 475 leaders in their research across more than 40 service segments, … Read More

The 2 Person Sweatshirt of Currency

November 7, 2017 |

We’re not kidding. Someone actually invented a 2-person sweatshirt, labeling it as a romantic item. When flower petals or soft music won’t do, the solution must be to share a hot outer garment with your significant other, getting to know … Read More

Those who liked this blog, may also like … satire?

October 3, 2017 |

Quick – how did your crew decide where to eat out last time?   Place you saw walking down the street? OR did someone suggest a place they heard about…online?

For most of us, most likely, the latter.

That’s because … Read More

Is Generic a Brand?

September 6, 2017 |

Ever wondered how much your kitchen knives would cost you if they didn’t have the brand name on them?

According to Brandless, about 40% less than what they sell for, apparently.

Brandless is a new online shop that’s … Read More

I, Robot Negotiator

August 15, 2017 |

Chatbots. They’re the text-based cousin to Alexa, Siri, and the other electronic smarty pants personal assistants. But realistically, many chatbots are just FAQs redesigned as text bubbles. Inoffensive, but not really all that useful.

To really give chatbots a … Read More

Meet Your New Coworker; A.I.

July 18, 2017 |

Artificial intelligence has become more than just a computer that can school a human at chess.

A.I. can smooth out logistics, find kinks in assembly lines, and even help marketers…well…market stuff.

In the marketing world, A.I. programs can … Read More

This Is (Not Actually) Yoga

June 27, 2017 |

“This Is Yoga” is the tagline featured in Lululemon’s first global ad campaign. Ironically, it depicts no actual yoga.

The commercial features DJ’s, martial artists and surfers sporting Lulu, and seems pretty intense for a brand toted by well-to-do soccer … Read More

Domino’s Can Turn Your Lights on For You

June 6, 2017 |

Remember the good ‘ol days, when you’d order pizza for delivery and wouldn’t have a clue on timing? And then out of nowhere, the pizza guy would show up at the door unannounced?

Your front porch lights aren’t on, … Read More

Bandwidth Featured Among Clutch’s Top Chicago Agencies

May 25, 2017 |

At Bandwidth, we listen. We don’t come into partnerships touting our pre-determined solutions. Instead, we focus on creating solutions that work for each individual client… individually. In each engagement, we work hard to get to know our clients and keep … Read More