YouTube has always been a platform for creativity, sharing content for fun, or profit, from uploading selfie songs, to hideous wipeouts, to work that rivals broadcast networks.
But it got more complicated when YouTube monetized videos through advertisements. … Read More
Virtual reality is all the rage these days for gamers, but a new trend is exactly what marketers seek to jump on.
Ideally marketing tells a story and uses as many senses of the audience as it can. With VR’s … Read More
Free advertising is hard to come by these days. But a group of anonymous teenagers has taken it upon themselves to advertise how important password security. By hacking accounts of tech titans.
Mark Zuckerburg, Google CEO Sundar Pichai, and Amazon … Read More
Australia decided to tackle their smoking issue through advertising. So they created the world’s ugliest color. Behold: Pantone 448 C.
Color affects the way you view anything. So by forcing all cigarette companies to have the same standard packaging … Read More
In a galaxy far, far away — also known as Texas — Chewbacca Lady goes viral.
For a while now, marketers have seen viral videos as A New Hope for advertising. ‘Making’ a video has gotten even easier, more portable, … Read More
The proliferation of content on cable outlets and streaming has brought us a wealth of actually really great subject matter, and newer viewing habits — appointment TV replaced by streaming any time replaced by binging entire seasons. That’s old news, … Read More
It’s one of the most hallowed times of the year: Discovery Channel’s Shark Week. 26 hours of blood-thirsty teeth gnashing that ISN’T the network execs.
Starting two weeks earlier with 7 more hours of programming than last year, June’s event … Read More
The holidays are upon us. Even before Halloween this year. Yes, Xmas marks the spot, ever earlier it seems.
Two years back, we penned a Huffington Post piece about our hope that more retailers would not push back … Read More
Shark Week is here. Known as “The Most Wonderful Week of the Year”, Shark Week has been leading Discovery Channel to huge success for almost three decades.
Who doesn’t love Sharks? And that may be why Shark Week came … Read More
Flat bed trucks. Lazy eyes. And no GPS. But the new ride share, Guber, is here…some time. Read More
