Google loves to explore the unknown…
By using the power of Twitter, Google has been able to learn and understand the language of Emojis. When you tweet [insert emoji] @Google, an automatic reply generates a GIF of a Google Search … Read More
In 2014, the ALS* Ice Bucket Challenge became a social media hit. With its amazing viral success, the challenge was able to bring awareness of the disease, create laughter, and raise over $100 million for ALS research.
To keep the … Read More
Everyone knows video ads on mobile can be powerful. But Google being Google, they want to know how can one optimize content — to create the MOST powerful.
Google Unskippable Labs ran A-B tests of experimental videos, disguising them as … Read More
YouTube has always been a platform for creativity, sharing content for fun, or profit, from uploading selfie songs, to hideous wipeouts, to work that rivals broadcast networks.
But it got more complicated when YouTube monetized videos through advertisements. … Read More
Australia decided to tackle their smoking issue through advertising. So they created the world’s ugliest color. Behold: Pantone 448 C.
Color affects the way you view anything. So by forcing all cigarette companies to have the same standard packaging … Read More
In a galaxy far, far away — also known as Texas — Chewbacca Lady goes viral.
For a while now, marketers have seen viral videos as A New Hope for advertising. ‘Making’ a video has gotten even easier, more portable, … Read More
The proliferation of content on cable outlets and streaming has brought us a wealth of actually really great subject matter, and newer viewing habits — appointment TV replaced by streaming any time replaced by binging entire seasons. That’s old news, … Read More