September 8, 2014

The Office. Modern Family. And talking right at the camera.

Is the ‘interview style’ made popular this decade finding it’s way into ads incessantly? Cheerios recently launched a campaign for their new Peanut Butter Cheerios geared towards Dads.

[check it out here]

Woah. Deja Vu right? You’ve seen this before. But where?

Maybe here

Or here

Yeah, you’ve seen this before. In fact, we’re doing it right now. Yeah, talkin’ to you. So we expect this post to go viral too.

And if you’re in a bind to come up with a video for the male demographic, simply get a male to look directly into a camera, talk directly to the audience, while moving through the set. Does that amuse you?