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The Latest Bandwidth Bits

Domo Arrigoto, Mr Robot

July 18, 2016 |

The proliferation of content on cable outlets and streaming has brought us a wealth of actually really great subject matter, and newer viewing habits — appointment TV replaced by streaming any time replaced by binging entire seasons. That’s old news, … Read More

Yelling ‘Shark’ Proves Profitable, Again and Again and….

June 29, 2016 |

It’s one of the most hallowed times of the year: Discovery Channel’s Shark Week. 26 hours of blood-thirsty teeth gnashing that ISN’T the network execs.

Starting two weeks earlier with 7 more hours of programming than last year, June’s event … Read More

Santa comes to a mall near you — for a price

November 25, 2015 |

Read the full article at: chicagotribune.com

By: Robert McCoppin and Vikki Ortiz Healy

November 6, 2015

In Chicago, Santa headquarters have been moved from Daley Plaza to Millennium Park, to keep him close to the new home of the giant Christmas tree, … Read More

#GIVE THANKS GIVING BACK — IS BACK

November 6, 2015 |

The holidays are upon us.  Even before Halloween this year.  Yes, Xmas marks the spot, ever earlier it seems.

Two years back, we penned a Huffington Post piece about our hope that more retailers would not push back … Read More

Shark Week Attacked

July 8, 2015 |

 

Shark Week is here. Known as “The Most Wonderful Week of the Year”, Shark Week has been leading Discovery Channel to huge success for almost three decades.

Who doesn’t love Sharks? And that may be why Shark Week came … Read More

Cure for the common FOMO, Cannestyle

July 6, 2015 |

You’re sitting at Starbucks, scarffing pumpkin loaf with one hand while the other mindlessly scrolls through Twitter.

You see the usual common tweets re breakups, gym achievements, selfie-ness, etc. Then you suddenly see your old roommate sipping champagne in her bikini … Read More

Announcing Guber

April 1, 2015 |

Flat bed trucks.  Lazy eyes.  And no GPS.  But the new ride share, Guber, is here…some time. Read More

Mourning in America: The Sad Finale for the Colbert Nation.

October 13, 2014 |

Yes, it’s true.  December 18th marks the final show for our favorite faux-pundit, Stephen Colbert. As most know, he’s moving on to take over Letterman’s Late Show slot. We will miss the brilliant satire this side of Swift and the … Read More

The Office. Modern Family. And talking right at the camera.

September 8, 2014 |

Is the ‘interview style’ made popular this decade finding it’s way into ads incessantly? Cheerios recently launched a campaign for their new Peanut Butter Cheerios geared towards Dads.

[check it out here]

Woah. Deja Vu right? You’ve seen this … Read More

Coke Unscrewed : Successes and Challenges of Coke’s Experimental Marketing

August 4, 2014 |

Campaign: 2nd Lives 2nd Lives

This poignant idea addressed concerns on all consumers’ minds, while adding a fun twist. Although making 16 fun add-ons out of a coke bottle may not be significantly addressing environmental issues of plastic bottles, kudos … Read More