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The Latest Bandwidth Bits

Do you #knownearby ?

January 25, 2017 |

Google loves to explore the unknown…

By using the power of Twitter, Google has been able to learn and understand the language of Emojis. When you tweet [insert emoji] @Google, an automatic reply generates a GIF of a Google Search … Read More

Millennials Trust Advertising More Than Older Generations

January 2, 2017 |

=Studies have shown that millennials are the “cynical” generation, that very few believe other people can be trusted.

Yet when it comes to advertising, the opposite is true: According to a new Clutch survey of 1,000 consumers across the U.S., … Read More

The Power of Viral Challenges

December 27, 2016 |

In 2014, the ALS* Ice Bucket Challenge became a social media hit. With its amazing viral success, the challenge was able to bring awareness of the disease, create laughter, and raise over $100 million for ALS research.

To keep the … Read More

Caution: Testing in progress…

November 29, 2016 |

Everyone knows video ads on mobile can be powerful.  But Google being Google, they want to know how can one optimize content — to create the MOST powerful.

Google Unskippable Labs ran A-B tests of experimental videos, disguising them as … Read More

The “De-Mons” of YouTube

November 1, 2016 |

YouTube has always been a platform for creativity, sharing content for fun, or profit, from uploading selfie songs, to hideous wipeouts, to work that rivals broadcast networks.

But it got more complicated when YouTube monetized videos through advertisements. … Read More

Your New Reality

October 11, 2016 |

Virtual reality is all the rage these days for gamers, but a new trend is exactly what marketers seek to jump on.

Ideally marketing tells a story and uses as many senses of the audience as it can. With VR’s … Read More

Advertising with a Techy Twist

September 20, 2016 |

Free advertising is hard to come by these days. But a group of anonymous teenagers has taken it upon themselves to advertise how important password security. By hacking accounts of tech titans.

Mark Zuckerburg, Google CEO Sundar Pichai, and Amazon … Read More

Power of Pantone

August 30, 2016 |

Australia decided to tackle their smoking issue through advertising. So they created the world’s ugliest color. Behold: Pantone 448 C.

Color affects the way you view anything. So by forcing all cigarette companies to have the same standard packaging … Read More

Simple Joys Make for Big Profits

August 9, 2016 |

In a galaxy far, far away — also known as Texas — Chewbacca Lady goes viral. 

For a while now, marketers have seen viral videos as A New Hope for advertising.   ‘Making’ a video has gotten even easier, more portable, … Read More

A Startup for Startups Marketing Firm Finds Growth Opportunities in Startup Scene

July 20, 2016 |

Chicago-Based Marketing Agency Delivers Robust Marketing Efforts for Startup Companies

CHICAGO, July 20, 2016 – Bandwidth Marketing, an established integrated marketing agency in Chicago with more than a decade behind it, is growing as a leading firm for startups.

“I … Read More