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Nest Intentions

February 11, 2013 |

We’ve marveled for a while at an innovative thermostat called Nest, designed by the creator of the iPod. Sleek device, design is in the forefront, which rarely happens in our bean-counter-led corporate world. But bottom line, it’s a smart innovation.

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LESSONS FROM THE BOTTOM OF THE CUP

October 18, 2012 |

We’re not talking “in vino veritas” — we’re talking the Ryder Cup.

In its aftermath, let’s revisit the 19th hole and look at the note US captain Davis Love penned after final day defeat was snatched from the jaws of … Read More

Ice Box Locks?

October 3, 2012 |

Everyone knows Ben and Jerry’s make some of the best ice cream around.  In fact, once a pint goes in the fridge, it’s hard to control those ‘everyones’ from eating ‘your’ ice cream. Thus this pint-sized invention. Instead … Read More

Social Media for the Social Drinker

September 13, 2012 |

In honor of Oktoberfest starting late September, we’d like to honor innovations brewing in beer marketing. Many beer brands have joined Facebook, Twitter, and Pinterest.  Hey, drinking’s a social thing. But a tip of our hat (or tap … Read More

Got a Light, Bulb?

July 30, 2012 |

Anti-smoking ads are as plentiful as butts at a nicotine convention. And they’re often mocked by the intended target audience for trying too hard. But this Thai anti-smoking campaign from Ogilvy has a core idea that grabs even smokers in … Read More

London Olympics a Non-Event?

July 18, 2012 |

Many advertisers don’t appear to be as hot with Olympic fever this year.

For example, the London Evening Standard thought they’d end up with a bunch of cash from media sales, but their eBay-style ad auction proved them wrong. The bidding war (or … Read More

Bandwidth Marketing Composes Branding Strategy for Blue Note Records

July 13, 2012 |

EVANSTON, IL, July 13, 2012—Bandwidth Marketing adds to its portfolio of diverse client work with project for Blue Note Records.

Bandwidth has just completed an overarching branding project for the New York City based Blue Note Records. Blue Note … Read More

Oodles of Google Doodles

July 3, 2012 |

Google’s frequent Doodlehomepages add a splash of sparkle to our web surfing. 

Would you have known Earth Day if Google hadn’t transformed their logo in tribute?

Nice calendar reminder function, eh?  Bet you didn’t know when Frank Lloyd Wright’s birthday … Read More

Why the Long Facebook?

June 20, 2012 |

Considering the public’s limited attention span, Facebook should be proud of its longevity in Net years. Surveys show, however, that its popularity is fading — and not just on Wall Street after the botched IPO:

“The online poll (Reuters/Ipsos) also … Read More

Bandwidth Marketing and TicketsNow Team Up for Barclay’s Partner Launch

June 20, 2012 |

EVANSTON, IL, JUNE 20, 2012 — Bandwidth Marketing takes on a new project with TicketsNow to leverage partnerships with NYC properties including the new Barclay’s Center.

Bandwidth Marketing will develop a promotional launch to increase brand interaction with TicketsNow in … Read More