July 13, 2012

Bandwidth Marketing Composes Branding Strategy for Blue Note Records

EVANSTON, IL, July 13, 2012—Bandwidth Marketing adds to its portfolio of diverse client work with project for Blue Note Records.

Bandwidth has just completed an overarching branding project for the New York City based Blue Note Records. Blue Note is a division of EMI Music and represents a number of up-and-coming artists and notable stars including Norah Jones, Van Morrison, Amos Lee, Robert Glasper and more.

Bandwidth was brought on board to help define branding strategies and high-level messaging given Blue Note has become so much more than the jazz pioneer for which it’s widely known. Revamped marketing and the leadership of Don Was, a notable music artist and producer in his own right, led to a need for new brand thinking. So Blue Note tapped Bandwidth Marketing out of Chicago.

“We’ve been huge fans of the jazz label for years – Coltrane, Miles, and Thelonius Monk helped us get up in the morning!” remarked Rob Albertson, founder of Bandwidth. “It was great to work with Blue Note to find the common linkage in their stable. We were able to create a brand umbrella over the already diverse jazz styles, the independent musical drive of their other holdings, and even some artists who defy any ‘label’, let alone a music label.”

Bandwidth Marketing was founded in 2005 by veterans of Wunderman/Y &R and Frankel/Publicis. Bandwidth is a boutique marketing firm that specializes in consumer & trade advertising, sales promotion, sponsorship, retail design, brand web-site creation, and strategic consulting on channel marketing, multi-unit retail, and new product innovation. From Fortune 500 companies to start-ups, Bandwidth has driven sales for Ticketmaster’s TicketsNow, GoreTex, O-Cedar mops and brooms, Culligan and more.