To promote their Broadway show, The Importance of Being Earnest, Roundabout Theater has launched a video series in which actors recite lines from MTV’s Jersey Shore in the style of Oscar Wilde. The results are ‘Capital, old man!’ Or ‘Slammin”, depending … Read More
The folks working in TV land have had a hard time with the rise of convergence and non-linear viewing habits. Hulu, anyone? But recently, they’ve found a clever way to leverage Twitter to drive viewership. On Glee or American Idol … Read More
Normally we’re not a big fan of crowd sourcing. But when everyone builds in concert to create something new out of the whole (Linux updaters be praised), we’re big fans. And so we love this spin on that concept: crowd … Read More
Being in the creative marketing world, we’ve been called ‘childish’ often. Like when we put all those yoga balls in our reception area. Or when our voicemail greeting imitated French language lab: ‘Ecouter, et repeter…. Beep!’
Taylor Mali is one to watch. He’s a poetry slam innovator as well as an experienced classroom teacher.
And after serving as adjunct college faculty ourselves, we KNOW teaching’s tougher than poetry slamming.
Watch the attached video of Taylor … Read More
Interesting POV in Advertising Age on the importance of support to establish a mascot for your marketing product or service. http://adage.com/article/guest-columnists/marketing-makes-mascot/149381/ We’d argue that what’s also critter-cal, is to make sure that the mascot is dimensionalized. Does ‘it’ have a … Read More
No, we didn’t take away Green Bay’s victory. Just wanted to share how well our readers did in our first ever poll on ad recall in the Big Game. Overall, our smart readers did pretty well. VW was ranked … Read More
Autonomy, Mastery and Purpose motivate. It’s been shown, time and again, yet is rarely used in today’s corporate structure.
At our link below, Dan Pink’s talk on this subject is captivatingly brought to life via pure-smelly-marker animation from RSA. The … Read More
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So do you think the cost of advertising in the Superbowl is worth it?
Want to know what impact you could get for that kind of spending elsewhere? Or 1/100th of it?
No, this isn’t a hi-falutin’ discourse on the state of the brand today. But it is a shout out for the value of dead brands. And what can be done with them in the right hands. In our green, recycling … Read More
