Crossover categories can be big, and musical taste is a subjective, eclectic arena at times. But who at Sony Music decided there might be a Yo-Yo Ma market among Passion Pit fans, as they popped this ad up alongside … Read More
Would you pay $1000 for an iPhone App? Maybe if it helped you pass the Bar Exam. A new category of ultra-expensive Apps have hit iTunes — education Apps for professional exams. Offline versions of same often hit $3-4K, … Read More
After a recent bout of online Christmas shopping, a ski helmet we’d been checking out kept on appearing on the non-ecommerce site we visited afterwards. And in sites that REALLY weren’t related. Music videos? The ability to … Read More
Sure, social media are all the buzz. Though Twitter may wane, and Facebook deface, the notable elements behind social media is this: • the way we all communicate and engage continues to undergo a monumental shift • newer consumers continue … Read More
“This is all happening because my father didn’t buy me a train set as a kid.” – WARREN BUFFETT, joking about his decision to buy a railroad, the Burlington Northern Santa Fe Corporation. NY Times, November 3rd, 2009 Is this … Read More
Once a generation started to retire, conventional wisdom said they’d start acting like retirees. Cutting spending, locked into old ways — the implication was therefore that they weren’t worth the marketing effort.