Crossover categories can be big, and musical taste is a subjective, eclectic arena at times.
But who at Sony Music decided there might be a Yo-Yo Ma market among Passion Pit fans, as they popped this ad up alongside the electro-pop music sampler?
Where does Yo-Yo Ma, a world renowned Cellist, cross paths with Passion Pit, an up and coming hipster band?
Maybe in the halls at HQ, but no where else, we’d imagine.
As we’ve said before, sometimes when the logic button is off resulting in online mismatches, no one gets much out of it.
Then again, maybe Yo-Yo is a big fan of the Pit.