March 17, 2010

In Your Face Book

You know online marketing is important. And social media’s all the rage. Twitter, LinkedIn, Facebook, YouTube…and, now, fantasy March Madness.

But where are consumers spending the bulk of their online time?

According to recent findings by Nielson Company,

Of the 116,000,000 visitors per month to Facebook (4th overall online), the average time spent on it is 7 hours per month.

Yahoo! is a distant second, with only 2 hours 28 minutes per month.

Amazingly, 11.6% of all time spent online in January was spent on Facebook.

Clearly, this Facebook has great eyeballs.

Add in the fact that you can customize ad campaigns by:

  • Location
  • Age
  • Sex
  • Keywords
  • Education
  • Workplace
  • Relationship Status
  • Relationship Interests
  • Languages

That said, just as in the old TV ad days, eyeballs and engagement are two different things.  This says nothing about click through, let alone conversion.

But the reach and dedication of users here is undeniable.  Just another eye buy to consider….