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Bandwidth Blog

The Latest Bandwidth Bits

Tech Tracks on the Ski Slope

January 4, 2011 |

We’re always looking for cool new convergence ideas, and this is definitely one:  Epic Mix. http://www.snow.com/epicmix/home.aspx?cmpid=ET900094&et_rid=100512035 Simply stated, they’ve put RFID (trackable chips) on ski passes.  And they’ve leveraged it larger than a winter storm in International Falls.  So what … Read More

WOMEN & BEER

December 13, 2010 |

No, that’ s not the start of a bar song.

In the spirit of the season, we turn our thoughts at Bandwidth to food and spirits. And this new beer line caught our attention.

As you may know, women are becoming … Read More

Leadership Lessons in a Rock Fan’s Dance

December 7, 2010 |

Many of you may be familiar with TED videos, the online video library of great talks from the TED (Technology Entertainment Design) Conference.

This talk in particular was great in its simplicity. Far faster than Gladwell’s Tipping Point read, and … Read More

Bandwidth has more Bandwidth – A Moving Announcement

November 4, 2010 |

On October 1, we moved into new, bigger offices. Stop in and say “Mmmmm, that new office smell.”

New Address: 1599 Maple Avenue, Suite 200, Evanston IL 60201

New Phone: 312.772.MKTG Same Website: bandwidthmktg.com

Read More

Sample Pack Rats

October 29, 2010 |

Takahiro Kawano took traditional free sampling to a new level — the ground floor retail level.

He created Sample Lab!   It’s a store that allows consumers to explore sample products, bringing  a fresh concept to “tryvertising”.  The ‘lab’ is … Read More

Don’t Go Away Mad, Men.

August 16, 2010 |

Yes, now that we’re in the heat of summer, it’s time for Don Draper and the whole Ad gang to hit our home screens again.  Complete with commercial interruptions. If you don’t know the TV show Mad Men, on AMC … Read More

A Politically Incorrect Political Ad

July 19, 2010 |

In the era of YouTube, ads like below can get SO much more widespread coverage and viewership thus creating more impact than ever before.

Kind of makes one wonder why so many political ads are still so dang boring and … Read More

Just Draw Me Some Kind of Poster! Can’t You Push Your iMac Layout Button?

July 15, 2010 |

The attached ’email interchange’ is amazingly funny.   Not to turn everything into a lesson, but buried in the humor are a few pointers: • be very clear on what you want when you ask for a creative solution to … Read More

Gatorade Listens But Doesn’t Hear

June 21, 2010 |

We just saw something that made our blood boil — and we’re not saying that ’cause it’s a 90º June day.

Gatorade put a promo piece (?) together for it’s new Mission Control, a small room with a bunch of … Read More

Karaoke iPhone App is For Gleeks

May 25, 2010 |

So a while back we wrote about how an artist and a technology company got together to leverage the iPhone and create a uniquely engaging app.  The rapper T-pain brought his songs via karaoke to the iphone with autotune, a pitch corrector, … Read More