Many of you may be familiar with TED videos, the online video library of great talks from the TED (Technology Entertainment Design) Conference.
This talk in particular was great in its simplicity. Far faster than Gladwell’s Tipping Point read, and just as cogent in its dissecting a video of a concert dance to make a point about how group movements start.
The lessons for marketers, leaders, teachers, party-throwers are readily apparent: it’s the second “follower” that has real guts, turning the bleeding edge into the leading edge.
The second person to follow a lead:
It’s time to value that first convert in following the lead or idea. Seconds, anyone?