The attached ’email interchange’ is amazingly funny.
Not to turn everything into a lesson, but buried in the humor are a few pointers:
• be very clear on what you want when you ask for a creative solution to something
• creatives want to make something useful and memorable — if you don’t want invention, do it yourself
• good designers are a rare breed of eye and thought — the best work appears effortless, and thus often in dollar terms is undervalued
• writers always have to turn everything into some deeper meaning — so forget the points above now and just laugh when you see this:
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BWM
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