We just saw something that made our blood boil — and we’re not saying that ’cause it’s a 90º June day.
Gatorade put a promo piece (?) together for it’s new Mission Control, a small room with a bunch of … Read More
So a while back we wrote about how an artist and a technology company got together to leverage the iPhone and create a uniquely engaging app. The rapper T-pain brought his songs via karaoke to the iphone with autotune, a pitch corrector, … Read More
Last Tuesday night, General Petraeus addressed 1500 people at the Fairmont Hotel Chicago. While most topics covered the what, when, how in Iraq and Afghanistan, the General also spoke on Strategic Leadership valid in any situation, from a man who … Read More
Google Chrome, that is. This recent ‘ad’ from Google is fantastic, interesting, captivating…all in a simple product demo. No spoken words, just the power of moving pictures, worth 1000s of words, seen in a 1000th of a second. The … Read More
Bloggers love to write articles on how to leverage social media to create a movement. They call this going viral, creating a tribe or creating a following. Many draw from success stories. Then they seem to imply … Read More
P&G, the globe’s pre-eminent goods marketer, is testing a branch into service businesses with their brand names. Leveraging brands that have long dominated the shelves, P&G now runs ‘Mr. Clean’ car wash and Tide Dry Cleaners. Can Iam’s Pet Walkers … Read More
Interesting article in Sunday’s NY Times book section about, among other things, the lifting of famous authors’ words to create new works. Almost music sampler style. http://www.nytimes.com/2010/03/21/books/21mash.html?th&emc=th So the mash-ups so popular in music might appear in the literary … Read More
You know online marketing is important. And social media’s all the rage. Twitter, LinkedIn, Facebook, YouTube…and, now, fantasy March Madness. But where are consumers spending the bulk of their online time?
According to recent findings by Nielson Company, Of … Read More
Crossover categories can be big, and musical taste is a subjective, eclectic arena at times. But who at Sony Music decided there might be a Yo-Yo Ma market among Passion Pit fans, as they popped this ad up alongside … Read More
Would you pay $1000 for an iPhone App? Maybe if it helped you pass the Bar Exam. A new category of ultra-expensive Apps have hit iTunes — education Apps for professional exams. Offline versions of same often hit $3-4K, … Read More
