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So do you think the cost of advertising in the Superbowl is worth it?
Want to know what impact you could get for that kind of spending elsewhere? Or 1/100th of it?
No, this isn’t a hi-falutin’ discourse on the state of the brand today. But it is a shout out for the value of dead brands. And what can be done with them in the right hands. In our green, recycling … Read More
We’re always looking for cool new convergence ideas, and this is definitely one: Epic Mix. http://www.snow.com/epicmix/home.aspx?cmpid=ET900094&et_rid=100512035 Simply stated, they’ve put RFID (trackable chips) on ski passes. And they’ve leveraged it larger than a winter storm in International Falls. So what … Read More
No, that’ s not the start of a bar song.
In the spirit of the season, we turn our thoughts at Bandwidth to food and spirits. And this new beer line caught our attention.
As you may know, women are becoming … Read More
Many of you may be familiar with TED videos, the online video library of great talks from the TED (Technology Entertainment Design) Conference.
This talk in particular was great in its simplicity. Far faster than Gladwell’s Tipping Point read, and … Read More
On October 1, we moved into new, bigger offices. Stop in and say “Mmmmm, that new office smell.”
New Address: 1599 Maple Avenue, Suite 200, Evanston IL 60201
New Phone: 312.772.MKTG Same Website: bandwidthmktg.com
Takahiro Kawano took traditional free sampling to a new level — the ground floor retail level.
He created Sample Lab! It’s a store that allows consumers to explore sample products, bringing a fresh concept to “tryvertising”. The ‘lab’ is … Read More
Yes, now that we’re in the heat of summer, it’s time for Don Draper and the whole Ad gang to hit our home screens again. Complete with commercial interruptions. If you don’t know the TV show Mad Men, on AMC … Read More
In the era of YouTube, ads like below can get SO much more widespread coverage and viewership thus creating more impact than ever before.
Kind of makes one wonder why so many political ads are still so dang boring and … Read More
The attached ’email interchange’ is amazingly funny. Not to turn everything into a lesson, but buried in the humor are a few pointers: • be very clear on what you want when you ask for a creative solution to … Read More
