Episode Forty-three of the IdeaPod. In this episode, we discuss the Latest & Greatest: we talk about how KFC UK handled the PR disaster of its stores not having chicken forcing hundreds of stores to close as a result.
Adweek … Read More
Episode Forty-Two of the IdeaPod. In this episode, using the idea crash brainstorm technique, Rob and Natalia come up with ideas by crashing random objects with well-known brands.
We overheard someone say to their employee that the review found online by their company was fake. But how did he know it was fake? He made it himself.
He was the owner.
This got us thinking … Read More
Episode Forty-One of the IdeaPod. In this episode, Rob and Allisha talk about the bad design of everyday objects and why door design can be so frustrating.
The Design of Everyday Things by Don Norman
Episode Forty of the IdeaPod. In this episode, we discuss the Latest & Greatest: we talk about our favorite ad from the Big Game because the ads and the food are the best part.
Check out the ad we discuss
Episode Thirty-Nine of the IdeaPod. In this episode, we introduce a new segment called Side Project where Rob interviews Creatives about the passion projects that they do outside the normal 9 to 5. This week Rob interviews Rob White (Yes, … Read More
Sirens: worried.
Screams: scared.
Ice Cream Truck: excitement
…if you’re a kid
Those sounds cause feelings. Marketers are starting to use these sounds and the emotions that come with them to their advantage — to leverage more senses, and … Read More
Episode Thirty-Eight of the IdeaPod. In this episode, Rob interviews his co-host, about why she likes marketing and about her side project. Sadly this is the last episode with Michelle as she is leaving us for the Big Apple. Watch … Read More
Episode Thirty-Seven of the IdeaPod. In this episode, using the idea crash brainstorm technique, Rob and Michelle come up with ideas by crashing random objects with well-known brands.
Episode Thirty-Six of the IdeaPod. In this episode, we show you how we solve our people problems through creative solutions with our section, “Pick Our Brains”.
