#51 Knock Off or New Wave?

July 30, 2018 |

In the age of having thousands of options at one’s finger tips, how do baby brands stand-out, especially in markets that are dominated by giants? In today’s episode of the IdeaPod, Rob and Emma attempt to market for a new, … Read More

#50 Something for Everyone!

July 23, 2018 |

Have you ever woken up the next morning with a slammin’ headache due to a night out or a friend’s birthday party, and cracked open a Pedialyte to relieve the hangover? Or thrown some baby powder in your hair in … Read More

#49 The Man Behind the Mic

July 11, 2018 |

Episode Forty- Nine of the IdeaPod. In this episode, we introduce you to the man with the Big Brain who bosses the other big brains around! Meet Rob, managing director at Bandwidth Marketing, and the smooth talker behind the mic … Read More

Instagram to InstaGrat – Gen Z Myth?

June 22, 2018 |

Gen Z shoppers, defined in many corners as age 23 and under, want instant gratification — they want everything now!

Or do they? A recent study suggests THAT definition from many corners may be off.

A survey … Read More

Alexa, Remind me to Worry about Alexa

April 17, 2018 |

Doorbell rings. You answer. Amazon delivery. With a package. And inside? A box of detergent. You wonder, aloud, “I don’t remember ordering detergent from Amazon….” Behind you, Amazon Alexa glows, answering “I ordered it. You were running low.” According … Read More

#48 The Twisty Carrots

April 5, 2018 |

Episode Forty- Eight of the IdeaPod. In this episode, we come up with big ideas in under five minutes. We come up with creative solutions for the produce delivery service Imperfect Produce. Rock on Twisty Carrots.

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Ballplayer Comedians

March 29, 2018 |

Athletic superstars have always been the darlings of advertisers, being a sure-fire way to promote awareness of their products and get people to listen. But Saturday Night Live-Esque skits with professional athletes to promote an upcoming season are like … Read More

#47 As American as Redbull, Pizza, and Baseball

March 29, 2018 |

Episode Forty-Seven of the IdeaPod. In this episode, Rob and Natalia talk about one of the latest and greatest things we’ve seen. We talk about the new RedBull prank video featuring Chicago Cubs third baseman Kris Bryant. With some help from RedBull … Read More

#46 Rusty Nails to Thingamabobs

March 22, 2018 |

Episode Forty-Six of the IdeaPod. In this episode, Rob and Natalia put two unlike objects together to come up with new products based on those objects. Yes, it is as weird and fun as it sounds. 

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#45 Just Add Liquor, Problem Solved

March 15, 2018 |

Episode Forty-Five of the IdeaPod. In this episode, Rob and Natalia solve First World problems with ideas off of the top of their heads. 

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