July 30, 2018

#51 Knock Off or New Wave?

In the age of having thousands of options at one’s finger tips, how do baby brands stand-out, especially in markets that are dominated by giants? In today’s episode of the IdeaPod, Rob and Emma attempt to market for a new, hypothetical ride sharing company called “Vroom.” With all of the same features as ride share giants Lyft and Uber, how can they make “Vroom” be a standout, better alternative? Take a listen!