Social change is happening all over the world, and it’s about time. However, social movements can throw a wrench in the old ways of marketing. Using humor as a tool to promote products and market for brands, companies often missed … Read More
In the age of having thousands of options at one’s finger tips, how do baby brands stand-out, especially in markets that are dominated by giants? In today’s episode of the IdeaPod, Rob and Emma attempt to market for a new, … Read More
Campaign: 2nd Lives 2nd Lives
This poignant idea addressed concerns on all consumers’ minds, while adding a fun twist. Although making 16 fun add-ons out of a coke bottle may not be significantly addressing environmental issues of plastic bottles, kudos … Read More
