July 23, 2018

#50 Something for Everyone!

Have you ever woken up the next morning with a slammin’ headache due to a night out or a friend’s birthday party, and cracked open a Pedialyte to relieve the hangover? Or thrown some baby powder in your hair in lieu of dry shampoo? In today’s episode of the IdeaPod, Rob and Emma explore how products, like Pedialyte, have been rebranding to open themselves up to wider audience platforms. We also tackle some hypothetical rebranding for products that have more than one audience, but have typically been marketed more narrowly. Enjoy!

A Pedialyte advertisement targeted towards moms for kids

A Pedialyte ad marketed as a hangover cure for adults (2015)