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branding Archives – Bandwidth Marketing



28 Jan '21

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The Thrill and Threat of Unconscious Brand Recognition

Kraft Heinz Canada anonymously asked people to draw ketchup, and most people drew the classic Heinz bottle from memory. Read More

Faux-Fashion Foot Forward

What’s a brand worth? When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More

New Year, New Platform

At the end of 2018, Vine co-founder Dom Hofmann announced his new video-looping app, Byte. When Vine was acquired by Twitter in 2012, it had over 200 million active users. Twitter eventually shut down the app in 2016, after … Read More

Influencers Are Just Like You…Or Are They?

Influencer marketing is all the rage right now, but is it becoming less authentic?

In September, influencer agency Village Marketing created a Soho penthouse “studio” for influencers to rent out. The idea is simple enough- the invite-only space … Read More

06 Aug '18

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#52 Navigating Markets in an Era of Movements

Social change is happening all over the world, and it’s about time. However, social movements can throw a wrench in the old ways of marketing. Using humor as a tool to promote products and market for brands, companies often missed … Read More

30 Jul '18

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#51 Knock Off or New Wave?

In the age of having thousands of options at one’s finger tips, how do baby brands stand-out, especially in markets that are dominated by giants? In today’s episode of the IdeaPod, Rob and Emma attempt to market for a new, … Read More

02 Jul '14

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Branded Twitter, Done Right

Navigating the Twittosphere can be a daunting for brands with internet troll harassment and unhappy customers hashtaggin’ displeasure. But social media is an integral part of branding now — so impossible to ignore. The key is doing it in a … Read More