Bandwidth Blog

The Latest Bandwidth Bits

New Year, New Platform

At the end of 2018, Vine co-founder Dom Hofmann announced his new video-looping app, Byte. When Vine was acquired by Twitter in 2012, it had over 200 million active users. Twitter eventually shut down the app in 2016, after … Read More

Influencers Are Just Like You…Or Are They?

Influencer marketing is all the rage right now, but is it becoming less authentic?

In September, influencer agency Village Marketing created a Soho penthouse “studio” for influencers to rent out. The idea is simple enough- the invite-only space … Read More

06 Aug '18

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#52 Navigating Markets in an Era of Movements

Social change is happening all over the world, and it’s about time. However, social movements can throw a wrench in the old ways of marketing. Using humor as a tool to promote products and market for brands, companies often missed … Read More

30 Jul '18

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#51 Knock Off or New Wave?

In the age of having thousands of options at one’s finger tips, how do baby brands stand-out, especially in markets that are dominated by giants? In today’s episode of the IdeaPod, Rob and Emma attempt to market for a new, … Read More

23 Jul '18

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#50 Something for Everyone!

Have you ever woken up the next morning with a slammin’ headache due to a night out or a friend’s birthday party, and cracked open a Pedialyte to relieve the hangover? Or thrown some baby powder in your hair in … Read More

11 Jul '18

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#49 The Man Behind the Mic

Episode Forty- Nine of the IdeaPod. In this episode, we introduce you to the man with the Big Brain who bosses the other big brains around! Meet Rob, managing director at Bandwidth Marketing, and the smooth talker behind the mic … Read More

Instagram to InstaGrat – Gen Z Myth?

Gen Z shoppers, defined in many corners as age 23 and under, want instant gratification — they want everything now!

Or do they? A recent study suggests THAT definition from many corners may be off.

A survey … Read More

17 Apr '18

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Alexa, Remind me to Worry about Alexa

Doorbell rings. You answer. Amazon delivery. With a package. And inside? A box of detergent. You wonder, aloud, “I don’t remember ordering detergent from Amazon….” Behind you, Amazon Alexa glows, answering “I ordered it. You were running low.” According … Read More

05 Apr '18

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#48 The Twisty Carrots

Episode Forty- Eight of the IdeaPod. In this episode, we come up with big ideas in under five minutes. We come up with creative solutions for the produce delivery service Imperfect Produce. Rock on Twisty Carrots.

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29 Mar '18

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Ballplayer Comedians

Athletic superstars have always been the darlings of advertisers, being a sure-fire way to promote awareness of their products and get people to listen. But Saturday Night Live-Esque skits with professional athletes to promote an upcoming season are like … Read More