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The Latest Bandwidth Bits

Automaking on the Road to Unremarkable?

March 23, 2020 |

The car market has long been one of big brands. In fact, until recently, the automakers were consistently topping in the list of ad-dollars spent.

As younger consumers come into the market though, vehicles don’t have the same pull today, … Read More

It’s Big Game Time

January 23, 2020 |

Yes, we’re coming up on that hallowed, professional FootBall Bowl.   And this year it will be the battle of the titans — well, no, not the Titans. They lost.   But both will be ready to rip it up … Read More

Instagram’s New Explore Ads Work Hard For The Money

October 1, 2019 |

Social media is reaching a tipping point in posts overrun by ads and sponsored content.  Users are continually being directed away from personal photo feeds and towards other social network aspects.

#annoyed.   

Now Instagram announced that they would incorporate ads … Read More

The Whole Tooth & Nothing But the Tooth

September 5, 2019 |

Tech has invaded all aspects of our lives to create savvy shortcuts. We’ve seen company’s reinvent industries to be customer-focused, and there’s an app for almost everything. But up until now, the dental industry hadn’t really put their money where … Read More

Now That’s #Humorous!

July 22, 2019 |

As memes and comedic posts have taken over social media in these recent, turbulent times, brands have taken advantage of the new generation’s taste for humor through marketing innovations on Twitter, Instagram and other networks. With witty comebacks and fun … Read More

Bandwidth Marketing Group listed by Clutch.co as a Top Illinois Advertising and Marketing Agency

July 8, 2019 |

As a collection of big brains set up to custom solve brand and business challenges, Bandwidth Marketing Group is not your typical marketing agency. Compared to other brand and web design agencies in Chicago, Bandwidth is a ‘creative consultancy.’ Read More

Faux-Fashion Foot Forward

February 11, 2019 |

What’s a brand worth? When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More

New Year, New Platform

January 2, 2019 |

At the end of 2018, Vine co-founder Dom Hofmann announced his new video-looping app, Byte. When Vine was acquired by Twitter in 2012, it had over 200 million active users. Twitter eventually shut down the app in 2016, after … Read More

Influencers Are Just Like You…Or Are They?

November 8, 2018 |

Influencer marketing is all the rage right now, but is it becoming less authentic?

In September, influencer agency Village Marketing created a Soho penthouse “studio” for influencers to rent out. The idea is simple enough- the invite-only space … Read More

#52 Navigating Markets in an Era of Movements

August 6, 2018 |

Social change is happening all over the world, and it’s about time. However, social movements can throw a wrench in the old ways of marketing. Using humor as a tool to promote products and market for brands, companies often missed … Read More