Chatbots. They’re the text-based cousin to Alexa, Siri, and the other electronic smarty pants personal assistants. But realistically, many chatbots are just FAQs redesigned as text bubbles. Inoffensive, but not really all that useful.
To really give chatbots a … Read More
In 2014, the ALS* Ice Bucket Challenge became a social media hit. With its amazing viral success, the challenge was able to bring awareness of the disease, create laughter, and raise over $100 million for ALS research.
To keep the … Read More
Everyone knows video ads on mobile can be powerful. But Google being Google, they want to know how can one optimize content — to create the MOST powerful.
Google Unskippable Labs ran A-B tests of experimental videos, disguising them as … Read More
