blog Archives – Bandwidth Marketing

Faux-Fashion Foot Forward

February 11, 2019 |

What’s a brand worth? When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More

New Year, New Platform

January 2, 2019 |

At the end of 2018, Vine co-founder Dom Hofmann announced his new video-looping app, Byte. When Vine was acquired by Twitter in 2012, it had over 200 million active users. Twitter eventually shut down the app in 2016, after … Read More

Influencers Are Just Like You…Or Are They?

November 8, 2018 |

Influencer marketing is all the rage right now, but is it becoming less authentic?

In September, influencer agency Village Marketing created a Soho penthouse “studio” for influencers to rent out. The idea is simple enough- the invite-only space … Read More

I, Robot Negotiator

August 15, 2017 |

Chatbots. They’re the text-based cousin to Alexa, Siri, and the other electronic smarty pants personal assistants. But realistically, many chatbots are just FAQs redesigned as text bubbles. Inoffensive, but not really all that useful.

To really give chatbots a … Read More

The Power of Viral Challenges

December 27, 2016 |

In 2014, the ALS* Ice Bucket Challenge became a social media hit. With its amazing viral success, the challenge was able to bring awareness of the disease, create laughter, and raise over $100 million for ALS research.

To keep the … Read More

Caution: Testing in progress…

November 29, 2016 |

Everyone knows video ads on mobile can be powerful.  But Google being Google, they want to know how can one optimize content — to create the MOST powerful.

Google Unskippable Labs ran A-B tests of experimental videos, disguising them as … Read More