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#20 The Man Behind the Pod

August 17, 2017 |

Episode Twenty of the IdeaPod. In this episode, Michelle interviews Rob Albertson, Managing Director of Bandwidth Marketing.

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I, Robot Negotiator

August 15, 2017 |

Chatbots. They’re the text-based cousin to Alexa, Siri, and the other electronic smarty pants personal assistants. But realistically, many chatbots are just FAQs redesigned as text bubbles. Inoffensive, but not really all that useful.

To really give chatbots a … Read More

#19 Sassy-squatch

August 10, 2017 |

Episode nineteen of IdeaPod. In this episode, we discuss the Latest & Greatest: Can Your Mattress Protector Stand up to Sasquatch?

Check out the ads we discuss: Click Here

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#17 Brainstormin with A Side of Salsa

July 27, 2017 |

Episode Seventeen of IdeaPod. In this episode, we talk about BIG Ideas under 5 minutes… Yeah.. that’s it. Pretty Self Explanatory. We randomly pick a company name and come up with an idea under 5 minutes…or so. So listen to find … Read More

#16 10 Ways to Brainstorm Using Clickbait Lines

July 20, 2017 |

Episode Sixteen of IdeaPod. Clickbait is seen everywhere, so why not use them to brainstorm and get your mind stirring? In this episode, we will be playing the clickbait game! Category: Movie. Listen and see if you can guess them!

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Meet Your New Coworker; A.I.

July 18, 2017 |

Artificial intelligence has become more than just a computer that can school a human at chess.

A.I. can smooth out logistics, find kinks in assembly lines, and even help marketers…well…market stuff.

In the marketing world, A.I. programs can … Read More

#15 Boys to Men to Moms

July 13, 2017 |

Episode Fifteen of IdeaPod. Everyone knows that when your mom thinks something is cool…it automatically becomes uncool. So, let’s see how Old Spice takes a spin on this as they create a crazy ad targeting teenage boys…and their moms?

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#14 Clash of Brands

June 29, 2017 |

Episode Fourteen of IdeaPod. In this episode, Rob and Michelle throw brands and ideas at the wall and see what sticks.

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This Is (Not Actually) Yoga

June 27, 2017 |

“This Is Yoga” is the tagline featured in Lululemon’s first global ad campaign. Ironically, it depicts no actual yoga.

The commercial features DJ’s, martial artists and surfers sporting Lulu, and seems pretty intense for a brand toted by well-to-do soccer … Read More

#13 Complaint Box Brainstorm

June 22, 2017 |

Episode Thirteen of Idea Pod. In this episode, we solve our complaints through creative solutions with our section, “Pick Our Brains”.

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