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Faux-Fashion Foot Forward

What’s a brand worth?  When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More

02 Jul '14

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Branded Twitter, Done Right

Navigating the Twittosphere can be a daunting for brands with internet troll harassment and unhappy customers hashtaggin’ displeasure. But social media is an integral part of branding now — so impossible to ignore. The key is doing it in a … Read More