What’s a brand worth? When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More
Navigating the Twittosphere can be a daunting for brands with internet troll harassment and unhappy customers hashtaggin’ displeasure. But social media is an integral part of branding now — so impossible to ignore. The key is doing it in a … Read More
