What’s a brand worth? When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More
At the end of 2018, Vine co-founder Dom Hofmann announced his new video-looping app, Byte. When Vine was acquired by Twitter in 2012, it had over 200 million active users. Twitter eventually shut down the app in 2016, after … Read More
Influencer marketing is all the rage right now, but is it becoming less authentic?
In September, influencer agency Village Marketing created a Soho penthouse “studio” for influencers to rent out. The idea is simple enough- the invite-only space … Read More
Navigating the Twittosphere can be a daunting for brands with internet troll harassment and unhappy customers hashtaggin’ displeasure. But social media is an integral part of branding now — so impossible to ignore. The key is doing it in a … Read More