coke Archives – Bandwidth Marketing

#52 Navigating Markets in an Era of Movements

August 6, 2018 |

Social change is happening all over the world, and it’s about time. However, social movements can throw a wrench in the old ways of marketing. Using humor as a tool to promote products and market for brands, companies often missed … Read More

Coke Unscrewed : Successes and Challenges of Coke’s Experimental Marketing

August 4, 2014 |

Campaign: 2nd Lives 2nd Lives

This poignant idea addressed concerns on all consumers’ minds, while adding a fun twist. Although making 16 fun add-ons out of a coke bottle may not be significantly addressing environmental issues of plastic bottles, kudos … Read More