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coke Archives - Bandwidth Marketing



06 Aug '18

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#52 Navigating Markets in an Era of Movements

Social change is happening all over the world, and it’s about time. However, social movements can throw a wrench in the old ways of marketing. Using humor as a tool to promote products and market for brands, companies often missed … Read More

04 Aug '14

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Coke Unscrewed : Successes and Challenges of Coke’s Experimental Marketing

Campaign: 2nd Lives 2nd Lives

This poignant idea addressed concerns on all consumers’ minds, while adding a fun twist. Although making 16 fun add-ons out of a coke bottle may not be significantly addressing environmental issues of plastic bottles, kudos … Read More