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Influencers Are Just Like You…Or Are They?

November 8, 2018 | Shelby Bricker

Influencer marketing is all the rage right now, but is it becoming less authentic?

In September, influencer agency Village Marketing created a Soho penthouse “studio” for influencers to rent out. The idea is simple enough- the invite only … Read More

Instagram to InstaGrat – Gen Z Myth?

June 22, 2018 | Shelby Bricker

Gen Z shoppers, defined in many corners as age 23 and under, want instant gratification — they want everything now!

Or do they? A recent study suggests THAT definition from many corners may be off.

A survey … Read More

Alexa, Remind me to Worry about Alexa

April 17, 2018 | Whitney

Doorbell rings.  You answer. Amazon delivery.  With a package. And inside? A box of detergent. You wonder, aloud, “I don’t remember ordering detergent from Amazon….” Behind you, Amazon Alexa glows, answering “I ordered it. You were running low.” According … Read More

Ballplayer Comedians

March 29, 2018 | Brad

Athletic superstars have always been the darlings of advertisers, being a sure fire way to promote awareness of their products and get people to listen. But Saturday Night Live-esque skits with professional athletes to promote an upcoming season are … Read More

Fake it Like You Make It

February 23, 2018 | Whitney

We overheard someone say to their employee that the review found online by their company was fake.  But how did he know it was fake? He made it himself.

He was the owner.

This got us thinking … Read More

Sound good enough to buy?

January 16, 2018 | Whitney

Sirens: worried.

Screams: scared.

Ice Cream Truck: excitement

…if you’re a kid

Those sounds cause feelings.  Marketers are starting to use these sounds and the emotions that come with them to their advantage — to leverage more senses, and … Read More