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social media Archives – Bandwidth Marketing



23 Sep '20

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Anti-Social Media

Most of us lose hours, nay, days on Instagram, Youtube, Twitter — Facebook pictures of your friends’ new baby, anyone? 

But a decade+ in, the cracks are starting to show, socially. And it’s notable how some tech insiders who’ve jumped outside … Read More

Faux-Fashion Foot Forward

What’s a brand worth? When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More

New Year, New Platform

At the end of 2018, Vine co-founder Dom Hofmann announced his new video-looping app, Byte. When Vine was acquired by Twitter in 2012, it had over 200 million active users. Twitter eventually shut down the app in 2016, after … Read More

Influencers Are Just Like You…Or Are They?

Influencer marketing is all the rage right now, but is it becoming less authentic?

In September, influencer agency Village Marketing created a Soho penthouse “studio” for influencers to rent out. The idea is simple enough- the invite-only space … Read More