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social media Archives – Bandwidth Marketing



23 Sep '20

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Anti-Social Media

A decade+ in, the cracks are starting to show, socially. And it’s notable how some tech insiders who’ve jumped outside are now sounding the alarm about how the platforms they helped create can actually harm us. Read More

08 Apr '20

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We’ve been on Social Media for 10 years straight…

Ten years ago, this past month, we wrote a blog on social media. Now, we thought we’d update it, especially since our old blog was resurfaced by BroadbandSearch, who wrote a piece with some great quant updates.   Twenty years … Read More

Faux-Fashion Foot Forward

What’s a brand worth? When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More

New Year, New Platform

At the end of 2018, Vine co-founder Dom Hofmann announced his new video-looping app, Byte. When Vine was acquired by Twitter in 2012, it had over 200 million active users. Twitter eventually shut down the app in 2016, after … Read More

Influencers Are Just Like You…Or Are They?

Influencer marketing is all the rage right now, but is it becoming less authentic?

In September, influencer agency Village Marketing created a Soho penthouse “studio” for influencers to rent out. The idea is simple enough- the invite-only space … Read More