Ten years ago, this past month, we wrote a blog on social media. Now, we thought we’d update it, especially since our old blog was resurfaced by BroadbandSearch, who wrote a piece with some great quant updates. Twenty years … Read More
What’s a brand worth? When you put a faux-luxe appeal around it, turns out it’s quite a lot. Sarah Couch, CMO of Payless ShoeSource, decided to literally show how quality is true, and ‘fashion’ is in the eye of the … Read More
