Here at Bandwidth Marketing, we pride ourselves on our esoteric knowledge of many things. For instance, discerning the difference between the name of a type face and the name of a cheese. When we stumbled across a site … Read More
If you do anything creative, you know the battle between a flash of instant brilliance, and working, working, working to get to that inspiring idea.In the clip above, Ira Glass, host of This American Life on NPR, talks about how … Read More
Having problems with your business? Why not call up Nobel Prize winning economist Gary Becker to talk it over. Think your significant other is hiding something? Just get ex-FBI Special Agent Joe Navarro’s take on the matter. A start-up website … Read More
Marketers are used to mining data as a resource. But effective presentation of data is increasingly less about numbers and spreadsheets, and more about turning the quant into a quality visual. Not that Powerpoint isn’t visual, mind you. ‘Data visualization,’ … Read More
The counterfeit industry has long been the shady brother of legitimate, high-end manufacturers. Conventional knowledge says fakes steal sales from genuine brands, but could they actually be good for business? A preliminary study of counterfeit sales in China (the birthplace … Read More
A documentary about journalism might not seem like edge-of-your-seat material — you’re thinking white guys on computers, right? But Page One: A Year Inside The New York Times, is gripping — a spirited defense of traditional print media in its … Read More
Not everyone knows the name Les Paul, but everyone Googles. When Google recently created an interactive logo to honor the late musician and inventor’s 96th birthday, the Gibson Les Paul brand received enough exposure and word-of-mouth to fill a stadium.
The … Read More
You know why Apple never marketed the iPad to cats? There just weren’t enough apps for them. Cat food maker, Friskies, has changed all that with a line of tablet games for the underserved feline segment.Capitalizing on the Internet’s insatiable … Read More
If a picture is worth a thousand words, a good logo is worth even more. A good logo is likable and persuasive (think Obama’s 2008 campaign design); a bad one is…well, the briefly lived Gap fiasco.A well-designed logo is the … Read More
Twitter user @oldmansearch is apparently an 81-year old man who was told by his son that Twitter is how you search on Google. You can imagine, peeking into an old man’s “searches” provides endless amusement: “Diane sawyer swimsuit pictures” — … Read More
