Now marketers are catching on. Intel created the Museum of Me website which pulls Facebook photos, videos, and other archived bits to create a gorgeous, if self-absorbed, virtual exhibition.
For marketers themselves, data visualization tools help synthesize paralyzing amounts of consumer information. Forward-thinking agencies like R/GA are hiring computer scientists to find new ways to distill and display data.
Easier analysis means faster insight and decision-making — and even though number crunchers abound, it’s visuals that stay with most people. Think back to your ‘how to give a presentation’ lessons — gesture, smile, and be a presence. That’s what’s remembered more than the content.
Data visualization creates a demand for those who are able to think mathematically as well as artistically. By using both sides of the brain, we can graph recipes that double as art work and discover new music and apps through interactive maps.
In this highly visual, digitized age, a picture’s worth a thousand words…and a million data points.