July 13, 2011

Small Logo, Big Noise

Not everyone knows the name Les Paul, but everyone Googles. When Google recently created an interactive logo to honor the late musician and inventor’s 96th birthday, the Gibson Les Paul brand received enough exposure and word-of-mouth to fill a stadium.

The logo let users strum, record, and email their masterpieces. Of course, countless work hours were wasted and YouTube videos uploaded.

Through a simple widget, Les Paul updated its image and introduced itself to non-guitar afficionados. Sometimes, small but smart executions deliver a bigger impact than scale and dollars. Rock on.

The Les Paul Google Doodle now has a permanent page, you can test it out and annoy your friends and co-workers.

Click image for the obligatory, guitar-store-banned rendition of “Stairway to Heaven.”