If a picture is worth a thousand words, a good logo is worth even more. A good logo is likable and persuasive (think Obama’s 2008 campaign design); a bad one is…well, the briefly lived Gap fiasco.
A well-designed logo is the literal face of the brand– an ambassador that conveys corporate identity, personality, a promise. It does all of this instantaneously and has the potential to linger in the public memory far beyond words and slogans.
Need proof that effective logos really settle into the public consciousness? You can test your own recall skills with Sporcle.com’s Corporate Logos quiz. You have 6 minutes to name 36 common brands. It’s a little trickier than it looks, there’s always that one at the end driving you nuts…
Does your logo say what you want it to? Would investing in identity work reinvigorate the brand or will consumers pounce if they feel like you’re changing something beloved and familiar? Ponder these questions as you take the quiz.
It’s a great time waster if nothing else. There’s even a Corporate Logos 2 and 3 for 200% more brand action.