Direct Marketing News
EVANSTON, Ill., June 18, 2013 – Bandwidth Marketing announced Kenneth Hicks is appointed as the client services director and managing partner, a new position for the agency.
“With more than 20 years of experience, Ken’s a highly talented leader with outstanding promotion and shopper marketing credentials,” said Rob Albertson, managing director and founder of Bandwidth Marketing. “As we continue to grow Bandwidth Marketing, Ken helps us offer clients top talent, while staying true to our unique flexibility and custom, creative-driven solutions. Ken brings huge knowledge and an entrepreneurial mindset we look for in both our team members and our clients.”
Hicks joins Bandwidth Marketing from The Marketing Store where he was senior vice president, managing partner North America, responsible for U.S. Client Services and building the agency’s retail and shopper marketing practices. Clients included McDonalds, Coca-Cola, Brown-Forman, AT&T, General Mills and L’Oreal, among others.
Prior to The Marketing Store, Ken was a senior vice president, account service, at Arc Worldwide where he grew the agency’s shopper marketing client roster and the global Coca-Cola retail business. During his tenure, he developed and led high performance teams on Coke, MillerCoors and United Airlines.
“Bandwidth Marketing is exactly the type of agency model that clients are looking for in the shifting marketing tactic landscape – they offer core senior-level talent with deep subject matter knowledge and industry experience that can scale quickly based on the clients’ business objectives,” said Hicks. “All without the overhead of typical agency cost structures. Plus, I’ll bring new top talent to grow Bandwidth’s retail and shopper marketing practice which will continue to differentiate us in the marketplace.”