So here is a link to Coke Zero’s latest social media idea: with your permission, Coke looks through your pictures on Facebook and uses facial recognition software to find your doppelgänger anywhere in the world. The results are convincing and sometimes eerie.
Quick. Easy. Engaging. And effectively pitches Zero as Coke’s doppelgänger.
Plus, the results are cool enough to cause us to share the heavily-branded site with our online cohorts like you. Share a Coke and your smile…?