Sitting in Chicago Starbucks, #437, sipping green tea, and cranking out work via laptop.
To muffle the barrista rattle and speaker songs blaring overhead required firing up iTunes and headphones.
The first random shuffle selection: Allison Kraus & Gillian Welch singing “I’ll Fly Away.”
No more than 15 minutes later, “I’ll Fly Away” jumps onto the in-house speakers. What are the odds?
One could view that as a cool twist of fate and unseen forces in play.
But thought of another way, couldn’t technology be leveraged to hit that ‘fate card’ more readily, a la ‘Minority Report’
Where else could we read preferences, needs, experiences and offer them up so consumers didn’t have to browse or even ask?
Sure, there’s a big brother worry. But if one could be entertained, or get customized suggestions without having to work at it — and with the ability to turn it off — that would be welcome.
Fate? No. The demographic overlap between Starbucks and a middle-aged song collection? Yes.