Image
Top
Navigation

BRAND RELAUNCH CAMPAIGN INCLUDING TRADE PRINT, DIRECT MAIL, SALES COLLATERAL, SEO & DIGITAL PUSH

Highlighted ‘the little things’ to re-launch a languishing pharmaceutical product that helps develop lung capacity in premature infants. Triple-entendre line also got around FDA restrictions on touting smaller but highly beneficial differences of this drug vs. the competition.

 

infasurf_tradead_littleph

infa_folder_cover