First name basis, legendary status.
Mascots in marketing have helped drive sales for decades. Today, they’ve more leverage than ever.
What makes them so effective?
Could a mascot boost your business?
PRESENTER: Rob Albertson
Managing Director, Chief Creative Officer
Bandwidth Marketing Group
Rob has driven sales via integrated marketing campaigns for Frito-Lay, PepsiCo, Motorola, Tropicana and Taco Bell among others. He’s overseen tie-in and sponsorship campaigns for United Airlines, O-Cedar, TicketsNow/Ticketmaster, and AT&T, creating custom retailer offerings and customer-specific experiential events. And yes, he’s even made Mascots. Rob founded Bandwidth Marketing Group in 2006 to bring big brand thinking to smart start ups, at any size. Bandwidth’s clients have included Guaranteed Rate, GrubHub, AbbVie, Allstate and Gore-Tex, along with fast-growth companies in tech, health, insurance and food & beverage.