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PROMOTIONAL CAUSE CAMPAIGN INCLUDING PRODUCT INNOVATION, RETAIL DISPLAY, WEBSITE, EVENT

Powered a partnership between 100-year old mop and broom maker and a breast cancer support group to make people’s lives easier, and bring LTO urgency and emotional color to a staid cleaning category. The power of Hope yielded a clutter-busting product, garnering end-aisle placement, and enabling consumers to make added donations, and interact around the noble cause that all hope to help.