Image
Top
Navigation

Bandwidth Blog

The Latest Bandwidth Bits

Stories Told Through Ira Glass

December 5, 2011 |

If you do anything creative, you know the battle between a flash of instant brilliance, and working, working, working to get to that inspiring idea.In the clip above, Ira Glass, host of This American Life on NPR, talks about how … Read More

The Best Advice You’ll Ever Hear

September 21, 2011 |

Having problems with your business? Why not call up Nobel Prize winning economist Gary Becker to talk it over. Think your significant other is hiding something? Just get ex-FBI Special Agent Joe Navarro’s take on the matter.  A start-up website … Read More

Smile for the Data, Sweetie!

August 30, 2011 |

Marketers are used to mining data as a resource.  But effective presentation of data is increasingly less about numbers and spreadsheets, and more about turning the quant into a quality visual. Not that Powerpoint isn’t visual, mind you. ‘Data visualization,’ … Read More

Counterintuitive Counterfeits

August 3, 2011 |

The counterfeit industry has long been the shady brother of legitimate, high-end manufacturers. Conventional knowledge says fakes steal sales from genuine brands, but could they actually be good for business? A preliminary study of counterfeit sales in China (the birthplace … Read More

The Times They Are A-Changin’

July 27, 2011 |

A documentary about journalism might not seem like edge-of-your-seat material — you’re thinking white guys on computers, right?  But Page One: A Year Inside The New York Times, is gripping — a spirited defense of traditional print media in its … Read More

Small Logo, Big Noise

July 13, 2011 |

Not everyone knows the name Les Paul, but everyone Googles. When Google recently created an interactive logo to honor the late musician and inventor’s 96th birthday, the Gibson Les Paul brand received enough exposure and word-of-mouth to fill a stadium.

The … Read More

Friskies’ Marketing Cat-alyst

June 22, 2011 |

You know why Apple never marketed the iPad to cats? There just weren’t enough apps for them. Cat food maker, Friskies, has changed all that with a line of tablet games for the underserved feline segment.Capitalizing on the Internet’s insatiable … Read More

Name That Logo!

June 16, 2011 |

If a picture is worth a thousand words, a good logo is worth even more. A good logo is likable and persuasive (think Obama’s 2008 campaign design); a bad one is…well, the briefly lived Gap fiasco.A well-designed logo is the … Read More

Trick or Tweet

June 7, 2011 |

Twitter user @oldmansearch is apparently an 81-year old man who was told by his son that Twitter is how you search on Google. You can imagine, peeking into an old man’s “searches” provides endless amusement: “Diane sawyer swimsuit pictures” — … Read More

Google, 12 Years Ago (Or Billions of Dollars Earlier)

May 31, 2011 |

Before the Googleplex, before the billionaire creation, the mega-acquisitions and the 20,000th employee, Google was just a bunch of guys holding an all-hands meeting and eating cake. The video below (fast forward liberally – it’s long) shows founders Larry Page … Read More