EVANSTON, IL, JUNE 20, 2012 — Bandwidth Marketing takes on a new project with TicketsNow to leverage partnerships with NYC properties including the new Barclay’s Center.
Bandwidth Marketing will develop a promotional launch to increase brand interaction with TicketsNow in New York City. The multi-media campaign will feature unique rewards from partners – including a possible chance to hit the opening bash at Barclays Center featuring a performance by Jay-Z.
As a division of Ticketmaster, TicketsNow is a secondary marketplace for tickets to sports, music, and theater. They have been a client of Bandwidth Marketing for five years, successfully using past partnerships like the SuperBowl and US Open Tennis.
Robert Albertson, Bandwidth Marketing’s Managing Director, said, “We’re thrilled to have a chance to get the TicketsNow name out there in connection with such high-profile NY properties. The core of this program will give TicketsNow consumers an even deeper fan experience with the venues and all that goes on there.”
Founded in 2005 by veterans of Wunderman/Y&R and Frankel/Publicis, Bandwidth Marketing Group is a boutique marketing firm specializing in consumer & trade advertising, sales promotion, sponsorship, retail design, brand web-site creation, and strategic consulting on channel marketing, multi-unit retail, and new product innovation. From Fortune 500 companies to start-ups, Bandwidth has driven sales for Blue Note Records, GoreTex, O-Cedar mops and brooms, and Allstate—to name a few.